Resultaten - Studie Bijdehand

84,00

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met 5% korting 79,80

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Marketing Communications Management

Analysis, Planning, Implementation

2014 || Paperback || Paul Copley || SAGE

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

15,95

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The Challenger Sale

How To Take Control of the Customer Conversation

2020 || Paperback || Matthew Dixon e.a. || Penguin

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...

23,95

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Myths of Marketing

Banish the Misconceptions and Become a Great Marketer

2024 || Paperback || Grant Leboff || Kogan Page

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

64,85

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Business Research Projects

A solution-oriented approach

2006 || Paperback || Jimme Keizer e.a. || Taylor & Francis

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

16,99

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met 5% korting 16,14

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Hidden Potential

The Science of Achieving Greater Things

2025 || Paperback || Adam Grant || Ebury Publishing

97,00

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met 5% korting 92,15

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Corporate Integrity and Accountability

2020 || Paperback || George G. Brenkert || SAGE

In the wake of recent business scandals, such as Enron, public confidence in corporate integrity has been badly shaken. This text looks at the causes of concern and how business might respond, covering topics that include financial reporting, executive compensation, globalisation and business ethics.

67,00

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met 5% korting 63,65

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Understanding Management Research

An Introduction to Epistemology

2021 || Paperback || Phil Johnson e.a. || SAGE

An invaluable introduction for all students and researchers of management confronting a new research project. Understanding Management Research provides an overview of the principal epistemological debates in social science and how these lead to and are expressed in different ways of conceiving and undertaking organizational research.

69,95

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Services Marketing:

Integrating Customer Focus Across the Firm ISE

2023 || Paperback || Valarie Zeithaml e.a. || McGraw-Hill

Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketin...

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Understanding Business: 2024 Release ISE

2024 || Paperback || William Nickels e.a. || McGraw-Hill

Nickels/McHugh/McHugh, Understanding Business is a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions through McGraw Hill Connect engages students, enriches learning, furthers understanding, and simplifies instructors’ assess...

99,95

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Optimization in Operations Research: Pearson New International Edition

2013 || Paperback || Ronald Rardin || Pearson

For first courses in operations research, operations management. Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Emphasizes the importance of modeling and problem formulation, this text teaches students how to apply algorithms to real-world problems to arrive at optimal solutions.

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Resultaten (1594)

Marketing Communications Management

The Challenger Sale

Myths of Marketing

Business Research Projects

Hidden Potential

Corporate Integrity and Accountability

Understanding Management Research

Services Marketing:

Understanding Business: 2024 Release ISE

Optimization in Operations Research: Pearson New International Edition

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