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Resultaten (1617)
On the Future of Species
Authoring Life by Means of Artificial Biological Intelligence
2026 || Paperback || Adrian Woolfson || Bloomsbury Publishing (UK)
A ground-breaking exploration of the emerging field of genome writing and its profound implications for healthcare, the environment and the global economy
Services Marketing / 4th edition
Integrating Customer Focus Across the Firm
2020 || Paperback || Alan Wilson e.a. || McGraw-Hill
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...
Microeconomics and Behaviour / 4th edition
2025 || Paperback || Robert Frank e.a. || McGraw-Hill
The fourth European edition of Microeconomics and Behaviour builds on its core analytical foundations, and embeds them in accessible and engaging real-world examples to demonstrate the relationship between economic thinking and analysis and human behaviour. By blending theory with practical application, students are encouraged to think like economists and critically assess the technical tools of microeconomics and to find more interesting and innovative ways of applying them, ultimately devel...
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
The Complete Handbook of Coaching
2023 || Paperback || Elaine Cox e.a. || SAGE
This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.
morgen verzonden
Digital Business
Strategy, Management & Transformation
2024 || Paperback || Annmarie Hanlon || SAGE
This textbook covers all the essentials for understanding and doing business in a digital world to help equip students for graduate success in a fast-changing, digitalised and technology-led business environment.
An Introduction to Human Resource Management
2025 || Paperback || Nick Wilton || SAGE
Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.
morgen verzonden
Responsible Human Resource Management
Sustainable, Ethical and Inclusive
2025 || Paperback || Katy Marsh-Davies e.a. || SAGE
A comprehensive guide to HRM that emphasizes DEI, ethics, and sustainability, equipping students with the skills to drive positive change in the workplace.
Managing and Organizations / 7th edition
An Introduction to Theory and Practice
2024 || Paperback || Stewart R Clegg e.a. || SAGE
Covering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include:• A new chapter on Managing Diversity and Inclusion written by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School. • A new chapter on Managing Motivation—what drives individuals and teams to excel. • New and revamped ca...
Social Media Marketing
Theories and Applications
2021 || Paperback || Stephan Dahl || SAGE
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
