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Resultaten (1592)
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
morgen verzonden
Is Capitalism Working?
A primer for the 21st century
2024 || Paperback || Jacob Field || Van Ditmar Boeken B.V.
One of four titles in Thames & Hudson’s innovative new ‘Big Idea’ series, this incisive discussion of capitalism breaks down the key concepts and theories at the heart of this contentious topic.
morgen verzonden
The Personal MBA
A World-Class Business Education in a Single Volume
2024 || Paperback || Josh Kaufman || Penguin
From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
Mastering the Supply Chain
Principles, Practice and Real-Life Applications
2019 || Paperback || Ed Weenk || Kogan Page
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation.
Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand t...
vandaag verzonden
Strategic Maintenance Planning / 1st Edition
2006 || Paperback || A. Guildford || Elsevier
Strategic Maintenance Planning deals with the concepts, principles and techniques of preventive maintenance, and shows how the complexity of maintenance strategic planning can be resolved by a systematic 'Top-Down-Bottom-Up' approach. It explains how to establish objectives for physical assets and maintenance resources, and how to formulate an appropriate life plan for plant. It then shows how to use the life plans to formulate a preventive maintenance schedule for the plant as a whole, along...
morgen verzonden
Burn After Writing (Celestial)
2024 || Paperback || Sharon Jones || Penguin Publishing Group
The national bestseller.
Write. Burn. Repeat. Now with new covers to match whatever mood you're in.
"This book has made me laugh and cry, filled me with joy, and inspired me."
-TikTok user camrynbanks
Instagram, WhatsApp, Snapchat, TikTok, VSCO, YouTube…the world has not only become one giant feed, but also one giant confessional. Burn After Writing allows you to spend less time scrolling and more time self-reflecting. Through incisive questio...
morgen verzonden
The Everything Store: Jeff Bezos and the Age of Amazon
2024 || Paperback || Brad Stone || Van Ditmar Boeken B.V.
**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 'Brad Stone's definitive book on Amazon and Bezos' The Guardian'A masterclass in deeply researched investigative financial journalism .
morgen verzonden
Post Corona
From Crisis to Opportunity
2024 || Paperback || Scott Galloway || Transworld Publishers Ltd
The Presentation Secrets of Steve Jobs
How to Be Insanely Great in Front of Any Audience
2016 || Paperback || Carmine Gallo || McGraw-Hill
Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.
ISE International Business: Competing in the Global Marketplace
2022 || Paperback || Charles Hill || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.