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Resultaten (1594)
Principles and Practice of Marketing / 10th edition
2023 || Paperback || David Jobber e.a. || McGraw-Hill
The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.
Martens have been engaging consumers for more than half a century. - McDonald's pla...
maandag verzonden
Code Dependent
Living in the Shadow of AI
2025 || Paperback || Madhumita Murgia || Pan Macmillan
A riveting and revealing exploration of the world created by computer algorithms and its impact on individuals, from the workers across the globe who feed artificial intelligence systems with data to the impact of algorithms on our own behaviour, as consumers and citizens.
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How Numbers Work
Discover the strange and beautiful world of mathematics
2024 || Paperback || New Scientist || John Murray Press
How Numbers Work is a tour of the mind-blowing but beautiful realm of numbers and the mathematical rules that connect them.
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50 human brain ideas you really need to know
2025 || Paperback || Moheb Costandi || Quercus
The brain and how it works: an introduction to the most important concepts.
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The 7 Habits Of Highly Effective People
30th Anniversary Edition
2020 || Paperback || Stephen R. Covey e.a. || Simon & Schuster
New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.
So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...
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Foundations of Programming, Statistics, and Machine Learning for Business Analytics
2023 || Paperback || Ram Gopal e.a. || SAGE
This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.
Strategic Human Resource Management
An International Perspective
2021 || Paperback || Gary Rees e.a. || SAGE
A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.
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Leadership: Perspectives Practice
Perspectives from Practice
2022 || Paperback || Laura Galloway || SAGE
Examining contemporary issues of gender, culture and ethics, this concise and highly practical textbook covers the essential, need-to-know theories required by current and future leaders.
Thinkertoys
A Handbook of Creative-Thinking Techniques
2024 || Paperback || Michael Michalko || Random House USA Inc
Rethink the Way You Think
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and ...
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HBR's 10 Must Reads 2023
The Definitive Management Ideas of the Year from Harvard Business Review
2024 || Paperback || Harvard Business Review e.a. || Harvard Business Review Press
