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Resultaten (1620)
maandag verzonden
Digital Luxury
Transforming Brands and Consumer Experiences
2019 || Paperback || Wided Batat || SAGE
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
maandag verzonden
Managing Change in Organizations
How, What and Why?
2020 || Paperback || Stefan Sveningsson e.a. || SAGE
This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.
maandag verzonden
Brands and Branding
2016 || Paperback || Stephen Brown || SAGE
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
maandag verzonden
Way of the Wolf
Straight line selling: Master the art of persuasion, influence, and success - THE SECRETS OF THE WOLF OF WALL STREET
2024 || Paperback || Jordan Belfort || Hodder & Stoughton General Division
At last, Jordan Belfort - The Wolf of Wall Street - reveals how to use the Straight Line System - the proven technique for generating wealth which turned Wall Street upside down.
Strategy: An International Perspective / 8th edition
2025 || Paperback || Bob de Wit || Cengage Learning
Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...
International Marketing Strategy / 10th Edition
Analysis, Development and Implementation
2025 || Paperback || Isobel Doole e.a. || Cengage Learning EMEA
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...
Corporate Finance / 4th edition
2020 || Paperback || David Hillier e.a. || McGraw-Hill
The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.
Understanding and Application
.Clear, user-friendly sty...
Economics / 13th edition
2025 || Paperback || David Begg e.a. || McGraw-Hill
Discover how the dynamic world of economics influences our daily lives, society, political decisions and environmental concerns. This thirteenth edition of Economics by David Begg, Gianluigi Vernasca, Eric Golson and Bridget Kauma, supports students understanding of economics by blending foundational principles with contemporary issues and applications.
Covering the latest economic topics, such as the global implications of war, the effects of macro-inflation and the role of AI in the lab...
maandag verzonden
Becoming Earth
How Our Planet Came to Life
2025 || Paperback || Ferris Jabr || Pan Macmillan
A revolutionary and hopeful account of Earth not simply as an inanimate planet on which life evolved but as a planet which came to life.
maandag verzonden
Mindset - Updated Edition
Changing The Way You think To Fulfil Your Potential
2024 || Paperback || Dr Carol Dweck || Little, Brown Book Group
An authoritative, practical guide on how to develop the mindset necessary for success, both personal and professional. - Revised and updated with new material
