The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

Opgroeien in een ondernemersgezin heeft impact op wie je bent.

Je voelt het aan alles. Hoe je in het leven staat. Hoe je met veel energie en enthousiasme dingen aanpakt en kansen ziet. Hoe je doorgaat tot je erbij neervalt, hard bent voor jezelf en voor anderen, en je vreselijk opwindt over mensen die de kantjes er vanaf lopen.

Opgroeien in de zaak van je ouders – de winkel, de fabriek, de boerderij, het restaurant of de kwekerij. Het geeft je een brede set aan persoonskenmerken en kwalite...

Zowel de corona- als de klimaatcrisis heeft de roep om consuminderen versterkt en economische groei in een kwaad daglicht gezet. Maar hoe wenselijk is dat?

Als we willen dat onze kinderen en kleinkinderen kunnen leven op hetzelfde welvaartsniveau als wij, dan hebben we een voor inflatie gecorrigeerde economische groei van een paar procent per jaar nodig. Waarom? Onder andere om de kosten van de vergrijzing op te vangen en de herverdeling van rijk naar arm te betalen. Zeker zolang we zaken als...

This text offers a structured approach to principles of auditing using International Standards on Auditing as its basis. Written by a team of influential professional auditors with a wealth of teaching experience this book provides a real world perspective on current auditing practices with coverage of cutting edge developments and techniques.

This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies

“Mind-expanding . . . This important book offers a highly persuasive argument that a new kind of virtual world, the metaverse, marks a profound new stage in this long human quest for fulfillment through creation.”—Chris Anderson, Hea...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...

THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books:• Quick and easy to use• Spotlights “what you need to know”• Requires no prior finance knowledge• Practical and real-world focus• Written by practitioners No knowledge requiredThe book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to ...