Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.

The Sage Handbook of Qualitative Research in Organizational Communication is the essential guide for scholars, researchers, and practitioners seeking to explore the latest methods and emerging trends in this dynamic field, written by a global team of experts.

'[This text] provides what is missing from most leadership texts. It is a cognitive, behavioral, and affective foundation for leadership practice that has been sorely lacking in the leadership literature' - Anthony Andenoro, Gonzaga University, Spokane

From new forms of satirical humour and dissent, workplace bullying and sexual misconduct, to managerial misbehaviour and its consequences, this book explores the latest forms of organisational subversion and offers fresh insights into the underlying dynamics of management and organisational processes.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

This book provides an introduction to the key concepts in programming, statistics and machine learning needed by business analytics students, assuming no prior knowledge and taking a step-by-step approach to help students build up their confidence.

A stellar author team guides you through the key topics of human resource management from strategic and international perspectives in this updated edition.

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives, using the existing literature, new empirical studies, case studies and thought-provoking insights.

With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.