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Resultaten (1574)
Organization Theory
Challenges and Perspectives
2023 || Paperback || John McAuley e.a. || Pearson
?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...
maandag verzonden
Coaching Agile Teams
A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition
2025 || Paperback || Lyssa Adkins || Pearson Benelux B.V.
Everything You Need to Know and Do to Coach Your Agile Project Team to Success! As an agile coach, you can help project teams become outstanding at agile development, creating products that make them proud and helping organizations reap the powerful benefits of teams that deliver both innovation and excellence. More and more frequently, ScrumMasters and project managers are being asked to coach agile teams. However, the role of coach is a challenging one that often doesn't exist in tradition...
Business Environment in a Global Context / 2nd Edition
2013 || Paperback || Andrew Harrison || Oxford University Press
Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the maingeopolitical regions (Europe, ...
Elements of Chemical Reaction Engineering / 5th edition
2016 || Hardcover || H. Fogler || Pearson
The Definitive, Fully Updated Guide to Solving Real-World Chemical Reaction Engineering Problems For decades, H. Scott Fogler's Elements of Chemical Reaction Engineering has been the world's dominant text for courses in chemical reaction engineering. Now, Fogler has created a new, completely updated fifth edition of his internationally respected book. The result is a refined book that contains new examples and problems, as well as an updated companion Web site. More than ever, Fogler has succ...
maandag verzonden
Professional Product Owner, The
Leveraging Scrum as a Competitive Advantage
2025 || Paperback || Don McGreal e.a. || Pearson Benelux B.V.
The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive ...
vandaag verzonden
Who Moved My Cheese
An Amazing Way to Deal With Change in Your Work and in Your Life
1999 || Paperback || Dr Spencer Johnson || Ebury Publishing
Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in. This profound book from bestselling author, Spencer Johnson,...
We are Our Brains
From the Womb to Alzheimer's
2024 || Paperback || Dick Swaab || Penguin
Taking us through every stage in our lives, from the womb to falling in love to old age, Dick Swaab shows that we don't just have brains: we are our brains.
maandag verzonden
The Mathematics of the Gods and the Algorithms of Men
A Cultural History
2024 || Paperback || Paolo Zellini || Van Ditmar Boeken B.V.