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Resultaten (1609)
Arts Management / 2nd edition
2009 || Paperback || Derrick (Royal Holloway University of London) Chong || Taylor & Francis
The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those working in the field. With new cases studies and several new chapters, Derrick Chong takes an interdisciplinary approach in examining some of the main impulses informing discussions on the management...
dinsdag verzonden
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
2020 || Hardcover || Marc Benioff e.a. || Wiley
How did salesforce.com grow from a start up in a rented apartment into the world s fastest growing software company in less than a decade?
For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dot com implosion of 2001, but also went on to define itself as the leader...
maandag verzonden
Is Capitalism Working?
A primer for the 21st century
2024 || Paperback || Jacob Field || Van Ditmar Boeken B.V.
One of four titles in Thames & Hudson’s innovative new ‘Big Idea’ series, this incisive discussion of capitalism breaks down the key concepts and theories at the heart of this contentious topic.
maandag verzonden
The Personal MBA
A World-Class Business Education in a Single Volume
2024 || Paperback || Josh Kaufman || Penguin
From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.
maandag verzonden
Burn After Writing (Celestial)
2024 || Paperback || Sharon Jones || Penguin Publishing Group
The national bestseller.
Write. Burn. Repeat. Now with new covers to match whatever mood you're in.
"This book has made me laugh and cry, filled me with joy, and inspired me."
-TikTok user camrynbanks
Instagram, WhatsApp, Snapchat, TikTok, VSCO, YouTube…the world has not only become one giant feed, but also one giant confessional. Burn After Writing allows you to spend less time scrolling and more time self-reflecting. Through incisive questio...
Advertising Media Planning / 5th edition
A Brand Management Approach
2022 || Paperback || USA) Larry D. (University of Houston Kelley e.a. || Taylor & Francis
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...
maandag verzonden
Transforming Food Systems
Narratives of Power
2025 || Paperback || Molly D. (Middlebury College Anderson || Taylor & Francis Group Limited
This book focuses on the contested nature and competing narratives of food system transformations, despite it being widely acknowledged that changes are essential for the safeguarding of human and planetary health and well-being.
Communicating Through a Pandemic
A Chronicle of Experiences, Lessons Learned, and a Vision for the Future
2024 || Paperback || Amelia Burke-Garcia || Taylor & Francis Ltd
This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.
maandag verzonden
Beauty in Leadership and Coaching
And Its Role in Transforming Human Consciousness
2025 || Paperback || Peter Hawkins || Taylor & Francis Group Limited
Written by best-selling author and global thought leader Peter Hawkins, Beauty in Leadership and Coaching explores how leaders and coaches can contribute to the urgent task to transform human consciousness to address the great inter-connected challenges of our times.
