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Resultaten (1577)
Sport Marketing
2023 || Paperback || Windy Dees e.a. || Human Kinetics Publishers
Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...
Business Skills for the 21st Century
2023 || Paperback || Marc G. Baaij || SAGE
This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times.
Human Resource Management / 4th edition
Strategic and International Perspectives
2023 || Paperback || Jonathan Crawshaw e.a. || SAGE
This popular text treats international, strategic and contemporary issues as central to the study and practice of Human Resource Management. Its practical focus helps you develop the skills needed for the world of work, through learning features such as HRM in Practice, Developing Key Skills and Debating HRM. The fourth edition has been thoroughly updated and brings you:* Case studies which offer a link between theory and practical challenges in the international HR environment * A new chapte...
morgen verzonden
Entrepreneurship
A Contemporary & Global Approach
2024 || Paperback || David Deakins e.a. || SAGE
A new textbook providing a contemporary and global approach to entrepreneurship
morgen verzonden
An Introduction to Business & Management Consultancy / 3rd edition
2025 || Paperback || Marc G. Baaij || SAGE
This textbook provides a clear and concise introduction to business and management consultancy. It will help you understand practices and techniques to hire and to implement business and management consultancy, giving you the essentials for success in your studies and later industries when working with - and not just for - consultancy firms. Built around learning objectives and providing engaging, real-life examples, this text empowers the reader to understand the ‘what’, ‘how’, ‘wh...
morgen verzonden
Shadow Trades
The Dark Side of Global Business
2020 || Paperback || Amos Owen Thomas || SAGE
The first academic text to shine a light on the darker side of global business, providing an illuminating and critical approach to the study of business and management which is vital in ensuring students develop responsible business-conscious and macro interdisciplinary thinking.
International Marketing Strategy / 9th edition
Analysis, Development and Implementation
2022 || Paperback || Isobel Doole e.a. || Cengage Learning
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of d...
morgen verzonden
Events Management
Principles and Practice
2021 || Paperback || Razaq Raj e.a. || SAGE
An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
The Change Handbook / 2nd edition
The Definitive Resource on Today's Best Methods for Engaging Whole Systems
2007 || Paperback || Peggy Holman e.a. || Berrett-Koehler
The Change Handbook is the only book that provides a view into a wide variety of change methods from around the worldThis new edition is updated with the latest change methods, including cutting-edge technologies that have emerged since the first edition was published.Key features- This new edition replaces now outdated methods with full descriptions of several popular, new change methods that have emerged since the book's original publication- There are currently no other books on the market...
morgen verzonden
Intentional Integrity
How Smart Companies Can Lead an Ethical Revolution – and Why That's Good for All of Us
2024 || Paperback || Robert Chesnut || Pan Macmillan
In the tradition of Radical Candor, a highly respected Silicon Valley expert shows that in an age of ultra-transparency, companies that do not think seriously about a crucial element of corporate culture – in this case, integrity – are destined to fail.
