Rediscover the fundamentals of marketing from the best in the business

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...

Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...

Christian Sarkar and Philip Kotler explore why the world's most urgent problems remain unsolved, emphasizing their interconnected and self-perpetuating nature. They argue that traditional problem-solving methods fail against "wicked problems"—complex, systemic issues with no definitive solutions - not so much because they can't be solved, but rather because the existing power structure doesn't want to solve them.

Systemic Failure, Not Broken Systems: Political and economic systems are not f...