If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales

Listening is a critical skill for leaders and managers alike, but it's not as easy as it sounds. We often get distracted by what we want to say, rather than focusing on what someone else wants us to hear. But by listening well, you can engage employees, promote the discovery of ideas, and clarify your own thinking.

If you read nothing else on leading winning teams, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you communicate effectively, build trust, and cultivate a learning culture.

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.