Voor iedereen die marketing wil ontwerpen met hoofd, hart én lef.

Dit is geen boek dat je leert hoe je een goede marketeer wordt, dit is een boek dat je leert hoe je een goede marketingdesigner wordt. Marketing wordt niet benaderd als een onderdeel van ‘business en management’, maar van ‘design’. Dit designperspectief maakt het boek wezenlijk anders dan andere marketingboeken.

Aan de hand van internationale voorbeelden – uit de wereld van design, kunst, branding én non-profitcampa...

For anyone who wants to design marketing with their head and their heart — and courage.

This isn’t a book that teaches you how to become a good marketer; it’s a book that teaches you how to become a good marketing designer. Marketing isn’t approached as a component of business and management but of design. It’s this design perspective that makes this book fundamentally different from other marketing books.

Using international examples — from the worlds of design, art, branding, an...

EVERYTHING IS DESIGN.

THE PLANS WE MAKE, THE STORIES WE TELL, THE FUTURE WE BUILD TOGETHER.

EVERYTHING IS DESIGN.

Design thinking is often used as a method for conducting (research) projects. However, it is much more than that: It’s a way of looking at the world. When you once have used design thinking in a project, you will naturally become inspired by the design thinking mindset.

GETTING STARTED WITH DESIGN THINKING is 100% practical. After you became acquainted with the design thinking m...