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International Business (84)
Euroclash
The EU, European Identity, and the Future of Europe
2020 || Paperback || Berkeley || Oxford University Press
A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.
vandaag verzonden
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2010 || Paperback || Alexander Osterwalder e.a. || Wiley || ook als eBook
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...
morgen verzonden
Principles of Marketing / 19th Global Edition
2023 || Paperback || Philip Kotler e.a. || Pearson
Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...
Dissertations and Project Reports
A Step by Step Guide
2014 || Paperback || Stella Cottrell || Bloomsbury Publishing || ook als eBook
Bestselling author Stella Cottrell taps into her tried and tested formula for learning and brings students the essential guide to producing top-quality dissertations and project reports. The book breaks down this process into manageable chunks and covers everything from preparation and planning through to conducting research and writing up the finished article. Packed with dozens of hands-on activities and quotes from real students, this book demystifies dissertations and project reports and ...
Problem solving in international business (custom HHS)
an Applied Research Methodology
2025 || Paperback || Silvia Propsma || SAGE
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Genki 1 Workbook: An Integrated Course in Elementary Japanese / 3rd ed.
an Integrated Course in Elementary Japanse
2020 || Paperback || Eri Bonno e.a. || Japan Times
Third edition of the most highly regarded teaching text book on the Japanese language. This is the companion workbook to the text.
Cultures and Organizations / 3rd Edition
Software of the Mind: Intercultural Cooperation and Its Importance for Survival
2010 || Paperback || Geert Hofstede e.a. || McGraw-Hill
Based on research conducted in more than seventy countries over a forty-year span,Cultures and Organizations examines what drives people apart-when cooperationis so clearly in everyone's interest. With major new contributions from MichaelMinkov's analysis of data from the World Values Survey, as well as an account ofthe evolution of cultures by Gert Jan Hofstede.
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren Keegan || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Critical Thinking / 3rd edition
Tools for Taking Charge of Your Learning and Your Life: Pearson New International Edition
2013 || Paperback || Richard Paul e.a. || Pearson
For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...
Statistics for Business & Economics / 14th Global Edition
2021 || Paperback || James McClave e.a. || Pearson
Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasising statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasising intuitive concepts of probability and teaching students to make informed business decisions.
The 14th Edition continues to highlight the impor...