European Food Business (13)

64,95
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Marketing Communications / 7th edition

A European Perspective

2021 || Paperback || Patrick De Pelsmacker e.a. || Pearson || ook als eBook

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including a...

37,95
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Understanding the European Union / 8th Edition

A Concise Introduction

2020 || Paperback || John Mccormick || Bloomsbury Publishing

Understanding the European Union is now more crucial than ever, and this text provides a succinct but nuanced account of its development and how it works. This book will be the ideal guide for all undergraduate and postgraduate courses in political science, global affairs and European Studies.

64,00
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Exploring Entrepreneurship

2021 || Paperback || Richard Blundel e.a. || SAGE

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.