Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.

is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...

Essential insight into drug development and the pharmaceutical industry With unprecedented interest in the power that the modern therapeutic armamentarium has to combat disease, the new edition of Drug Discovery and Development is an essential resource for anyone interested in understanding how drugs and other therapeutic interventions are discovered and developed, through to clinical research, registration, and market access. The text has been thoroughly updated, with new information on biop...

De nieuwste editie van 's werelds meest populaire inleiding tot de menselijke anatomie en fysiologie in gezondheid en ziekte!

De nieuwe editie van de buitengewoon succesvolle Ross & Wilson Anatomie en Fysiologie in Gezondheid en Ziekte biedt opnieuw de belangrijkste elementen van de menselijke biologie, weergegeven op een duidelijke en eenvoudige manier. Het boek is nu volledig herzien en heeft verbeterde leeronderdelen en nieuw getekende illustraties - ontwikkeld door het team van Gray's

Ana...

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...

For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisionsFundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the...

We differentiate instruction to honor the reality of the students we teach. They are energetic and outgoing. They are quiet and curious.

They are confident and self-doubting. They are interested in a thousand things and deeply immersed in a particular topic. They are academically advanced and ""kids in the middle"" and struggling due to cognitive, emotional, economic, or sociological challenges.

More of them than ever speak a different language at home. They learn at different rates and in di...

The fully updated third edition of this bestselling book offers a radical approach to community development. Building on the theories of Gramsci and Freire, new ideas are introduced which offer an inspiring approach to practice for all those committed to social and environmental justice. Neoliberalism has created a dangerous escalation of economic inequalities with inevitable environmental consequences.

Practice needs to be informed by analyses of power, and links are made using international...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

Write your first code in Java 17 using simple, step-by-step examples that model real-word objects and events, making learning easy. With Java 17 for Absolute Beginners you'll be able to pick up the concepts without fuss. It teaches Java development in language anyone can understand, giving you the best possible start.

You'll see clear code descriptions and layout so that you can get your code running as soon as possible. Author Iuliana Cosmina focuses on practical knowledge and getting you up...

This unique textbook provides an introductory, yet comprehensive overview of the pharmaceutical sciences. It is the first text of its kind to pursue an interdisciplinary approach. Readers are introduced to basic concepts related to the specific disciplines in the pharmaceutical sciences, including pharmacology, pharmaceutics, pharmacokinetics, and medicinal chemistry.

In an easy-to-read writing style, the book provides readers with up-to-date information on pharmacogenomics and includes compr...