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East Asian Regionalism / 2nd edition
2016 || Paperback || Christopher M. Dent || Taylor & Francis
East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
2018 || Paperback || Thomas Gad || Kogan Page Ltd
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.
The secret of a brand's success often lies ...
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Practicing Strategy
Text and cases
2021 || Paperback || Sotirios Paroutis e.a. || SAGE
Considering strategy as something an organization has and which its members do, the new 2nd edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area.
Aviation Logistics
The Dynamic Partnership of Air Freight and Supply Chain
2016 || Paperback || Michael Sales || Kogan Page
Looks at the function of the air cargo business and its role in global supply chains and logistics. This book examines how carriers are coming up with new methods and technologies to improve ground handling and road transport, traceability systems and barcoding, security and screening, and safe delivery of perishable items.
Design a Better Business
New Tools, Skills, and Mindset for Strategy and Innovation
2016 || Paperback || Patrick van der Pijl e.a. || Wiley
This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from ...
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Organizational Crisis Communication
A Multivocal Approach
2021 || Paperback || Finn Frandsen e.a. || SAGE
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.
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Handboek Kapsalon
Paperback || Frytske Simonis || Vrije Uitgevers, De || met inkijkexemplaar
Start je eigen bedrijf als kapper/kapster. Ambulant of met een eigen salon.
Maak je droom waar. Dit handboek bevat alle informatie die je nodig hebt om te starten in de cosmetische branche.
Dit boek is bestemd voor iedereen die eigen baas wil zijn, dat kan als zzp'er zijn, vaak ambulant, zonder eigen salon, als eigenaar van een eigen kapsalon of zelfs als eigenaar van een keten van salons.
Wacht niet langer en begin vandaag nog.
1. Het idee
Aan huis
Gewoon beginnen
1. Een bedrijf kopen
...
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Effectual Entrepreneurship / 2nd Edition
2016 || Paperback || Stuart Read e.a. || Taylor & Francis
What are you waiting for? Whether you're dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don't wait. Open this updated bestseller. Inside you'll find everything you need, including:a new and popular way to learn about and to practice entrepreneurship.
new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy upda...
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The Culture Map / 1st edition
Decoding How People Think, Lead, and Get Things Done Across Cultures
2016 || Paperback || Erin Meyer || PublicAffairs || ook als eBook
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments French, Dutch, Israelis, ...
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Zelf leren schrijven voor economie en bedrijfskunde / Druk 1
2016 || Paperback || Bas Karreman e.a. || Boom
Veel studenten hebben grote moeite met het schrijven van goede, leesbare teksten. Zelf leren schrijven voor economie en bedrijfskunde is een online-schrijftraining die bestaat uit tien programma's, ook wel schrijf-ViBE's genoemd, die verschillende aspecten van het schrijven behandelen. Aan de orde komen: structuur, theoretisch kader, data en methodiek, resultaten, integriteit, verwijzen, parafraseren, argumentatie, zinsconstructie, revisie op grammatica en interpunctie, en wetenschappelijke s...