This edition of the Think Like a series displays the wonderful world of engineers. This bundle of insights shows why no one can hold you responsible for the impact of gravity, what Gerrit Rietveld can teach you about going against the flow, that Donald Trump says more than you think, and how Netflix goes beyond binge-watching. This book is for anyone who wants to widen their perspective and broaden their horizons.

Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating ...

Explore the amazing world of art with the 1000-piece Powerful Women Puzzle! It showcases women bringing their stories to life. This puzzle isn't just about putting the pieces together; it's a joyful celebration of women's significant contributions to art history. Inside the package, you'll find a leaflet with fascinating insights into women's remarkable role in shaping the art world.

Based on the popular Powerful Women Affirmation Deck, this puzzle highlights the strength and resilience of in...

Transform your architectural projects with “The Fundamentals of Architectural Design.” Whether you're just starting out or are a seasoned professional looking to refine your skills, this book will prove a rich source of information on how to solve problems related to architectural design.

The book provides a practical and concise roadmap for students, architects, and designers alike. It guides the designer step-by-step in a simple way through all phases of the design process: from site in...

Creativity Today - the management book on applied creativity and written by Ramon Vullings & Igor Byttebier - has inspired tens of thousands of managers, teachers and students around the world. Now this book is made available again in a revised version, under a new title, new subtitle and with a new cover design. All intended to focus this creativity classic more on education and to emphasize its attractiveness as a basic guide for businesses, schooling institutions and organizations that wis...

If your business hasn't already embraced visual thinking, why not?

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...

This book presents 75 ways to look at art and 75 life lessons you can learn from it. From the works of ancient Egypt and Greece to today's abstract and conceptual pieces, by way of Leonardo, Dürer and Rembrandt, Picasso, Warhol and Ai Weiwei, art inspires us to take a fresh look at the fundamental questions we face. Questions about success, about love,about work, about friendship and about life and death.Think Like an Artist, Don't Act Like One is a lively introduction to art history as it r...

24 Innovations in Digital Communication describes, criticizes and evaluates 26 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

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Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clear understanding of this cultural diversity. Culture is a complex phenomenon defined by an ongoing process of shifts in human interactions and experiences. In addition to the functional, technical, and economic requirements, it is primarily culture ...

Knowing your users stimulates your imagination and helps you create more exciting and effective design solutions. But there is a problem: the normal conception of ’the user‘ is incomplete and based on outdated notions. These notions of simple, direct relationships between people and products are no longer valid in today’s complex, technologically interconnected world. This fun and practical book with a set of cards will change the way readers think about users.

'Rethinking Users' introd...