Resultaten (23)
morgen verzonden
SAGE Brief Guide to Marketing Ethics
2011 || Paperback || Publications || SAGE
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.
Principles of Marketing for a Digital Age / 2nd edition
2023 || Paperback || Tracy L. Tuten || SAGE
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
morgen verzonden
Public Relations
A Managerial Perspective
2022 || Paperback || Danny Moss e.a. || SAGE
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.