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Marketing 5.0
Technology for Humanity
2021 || Hardcover || Philip Kotler e.a. || Wiley
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the...
Power Electronics: A First Course / 2nd edition
Simulations and Laboratory Implementations
2022 || Hardcover || Ned Mohan e.a. || Wiley || ook als eBook
POWER ELECTRONICS A FIRST COURSE Enables students to understand power electronics systems, as one course, in an integrated electric energy systems curriculum Power Electronics A First Course provides instruction on fundamental concepts related to power electronics to undergraduate electrical engineering students, beginning with an introductory chapter and moving on to discussing topics such as switching power-poles, switch-mode dc-dc converters, and feedback controllers. The authors also cove...
End of Business As Usual
Rewire the Way You Work to Succeed in the Consumer Revolution
Hardcover || Brian Solis || Wiley
It's a new era of business and consumerism-and you play a role in defining it Today's biggest trends-the mobile web, social media, real-time-have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. "To be successful in business, you need to see what others don't.
Start with this book. Someone's going to do it, why not you?" -Mark Cuban, owner o...
The Triple Bottom Line
How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too
Hardcover || Andrew W. Savitz || Wiley
The classic guide to sustainability strategy and implementation-updated for today's businesses To ensure business success, companies must embrace sustainable management. Firms need to find the overlap between business interests and the interests of society and the environment before they can secure a lasting competitive edge. By making the case for sustainability as a fundamental business practice, The Triple Bottom Line became an instant classic when first published in 2006, showing a genera...
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Programmable Logic Controllers / 1st edition
A Practical Approach to IEC 61131-3 Using Codesys
2015 || Hardcover || DH Hanssen || Wiley
Widely used across industrial and manufacturing automation, Programmable Logic Controllers (PLCs) perform a broad range of electromechanical tasks with multiple input and output arrangements, designed specifically to cope in severe environmental conditions such as automotive and chemical plants. Programmable Logic Controllers: A Practical Approach using CoDeSys is a hands-on guide to rapidly gain proficiency in the development and operation of PLCs based on the IEC 61131-3 standard. Using the...
Flawless Consulting / 4th edition
A Guide to Getting Your Exper tise Used
2023 || Hardcover || Block || Wiley
In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...
Fundraising Principles and Practice / 3rd edition
2024 || Hardcover || Adrian Sargeant e.a. || Wiley
Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision maki...
Diagnosis and Management of Ocular Motility Disorders / 4th Edition
2023 || Hardcover || A Ansons || Wiley
This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...
Political Philosophy / 4th edition
A Beginners' Guide for Students and Politicians
2019 || Hardcover || Adam Swift || Wiley
Politicians invoke grand ideas: social justice, democracy, community, liberty, equality. But what do these ideas really mean? How can politicians across the political spectrum appeal to the same values? This fourth edition of Adam Swift's highly readable introduction to political philosophy answers these important questions, and includes new material on issues such as nationalism, immigration and multiculturalism, as well as updated guides to further reading. This lively and accessible book i...
Aircraft Systems / 1st edition
Mechanical, Electrical, and Avionics Subsystems Integration
2022 || Hardcover || Ian Moir e.a. || Wiley
Advances in systems technology continue to ally systems and avionics, with aircraft support and flight systems ever increasingly controlled and monitored by electronics.