This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

Leading the reader from the fundamental principles of inorganic chemistry, right through to cutting-edge research at the forefront of the subject, Inorganic Chemistry, Seventh Edition is the ideal course companion for the duration of a student's degree. The authors have drawn upon their extensive teaching and research experience to update this text; the seventh edition retains the much-praised clarity of style and layout from previous editions, while offering an enhanced section on 'expanding...

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

Games live and die commercially on the player experience. Games User Research is collectively the way we optimise the quality of the user experience (UX) in games, working with all aspects of a game from the mechanics and interface, visuals and art, interaction and progression, making sure every element works in concert and supports the game UX. This means that Games User Research is essential and integral to the production of games and to shape the experience of players.

Today, Games User Re...

In his new book, eminent psychologist - Daniel Stern, explores the hitherto neglected topic of 'vitality'. Truly a tour de force from a brilliant clinician and scientist, Forms of Vitality is a profound and absorbing book - one that will be essential reading for psychologists, psychotherapists, and those in the creative arts.

Engineering Mechanics of Composite Materials, 2/e analyzes the behavior and properties of composite materials-rigid, high-strength, lightweight components that can be used in infrastructure, aircraft, automobiles, biomedical products, and a myriad of other goods. This edition features additional exercises and new material based on the author's research and advances in the field.

This new edition offers a concise but comprehensive introduction to rocky shore ecology and has been completely revised and updated throughout. It describes the diverse biota (invertebrates, vertebrates, seaweeds, seagrasses and microalgae) that inhabit rocky shores, and the factors that determine their distributions, abundances and interactions. The book discusses the latest research on processes that control community structure, utilizing a global range of examplesfrom a wide range of shore...