Je kunt nog zo geweldig zijn, maar als mensen dat niet weten heb je er niets aan. Wil je meer klanten? Verleid ze dan met aantrekkelijke reclame.

Ook jij kunt de Tesla worden onder de auto's, de George Clooney onder de acteurs, de Hema onder de rookworsten. Daarvoor hoef je maar twee dingen te doen: je merk begeerlijk maken en dit delen met de wereld.

Te veel bedrijven zijn onbekend en onbemind. Laat jezelf zien en en stel je persoonlijke reclamemix samen met de praktische tools in dit luxe...

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today's role for sales data analytics.