For courses in money and banking, or general economics. A unified framework for understanding financial marketsThe Economics of Money, Banking and Financial Markets bringsa fresh perspective to today's major questions surrounding financial policy.Influenced by his term as Governor of the Federal Reserve, Frederic Mishkinoffers students a unique viewpoint and informed insight into the monetarypolicy process, the regulation and supervision of the financial system, and theinternationalization...

- Workbook accompanying the textbook The Basics of Financial Management;

- well suited for self-study due to the structural framework of the book and the additional online study materials;

- written from an international perspective.

For over 25 years now, The Basics of Financial Management has been an authoritative book on the fundamentals of financial management. With the first few chapters form an introduction to the key economic concepts. The remaining chapters delve deeper into the field...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export ...

"Comprehensive and accessible Organisational Behaviour text which introduces students to the key concepts, theories and subject knowledge in well organised and clear manner."Dr Louise Preget, University of Bournemouth Now a thoroughly modernised edition of Management & Organisational Behaviour the new Organisational Behaviour in the Workplace guides students through the person-organisation relationship by applying theories, developing critical thinking and engaging with case studies. This ...

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their da...

Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interact...

For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.

This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday li...

For courses in Control Theory. Progressively develop students' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organised around the concepts of control systems theory in the context of f...