With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

For all courses in digital electronics, from introductory through advanced. Like previous editions, this text will be used widely in technology classes ranging from high schools and two-year programs to four-year engineering, engineering technology, and computer science programs. Written for all courses in digital electronics from introductory to advanced, from high school to two- and four-year college programs this 12th Edition of Digital Systems thoroughly prepares students for the study of...

For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policyMicroeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what's going on in the world of business.

It also shows students how microeconomics can be used as a practical tool for decisio...

For courses in Image Processing and Computer Vision. Introduce your students to image processing with the industry's most prized text For 40 years, Image Processing has been the foundational text for the study of digital image processing. The book is suited for students at the college senior and first-year graduate level with prior background in mathematical analysis, vectors, matrices, probability, statistics, linear systems, and computer programming.

As in all earlier editions, the focus of...

This highly respected and best-selling textbook provides an accessible, engaging and comprehensive introduction to the major topics within physical geography. It focuses on understanding the inter-linkages between processes, places and environments and is comprehensively illustrated to demonstrate how the physical environment works. Now in its fourth edition, the book has been thoroughly updated throughout to contain the latest research. Between them, the contributors have researched in detai...

An enthusiastic and practical approach to language learning. A riveting and valuable combination of David Crystal's language expertise and Geoff Barton's sound, practical classroom experience. Essential reference for every student working towards GCSE and Standard Grade.

Practical skills form the cornerstone of chemistry. However, the diversity of skills required in the laboratory means that a student's experience may be limited. While some techniques do require specific skills, many of them are transferable generic skills that are required throughout the subject area.

Limited time constraints of the modern curriculum often preclude or minimise laboratory time. Practical Skills in Chemistry 3rd edition provides a general guidance for use in and out of practic...

Exploring the World through Data We live in a data-driven world, and the goal of this text is to teach students how to access and analyse these data critically. Authors Rob Gould, Colleen Ryan, and Rebecca Wong want students to develop a "data habit of mind" because learning statistics is an essential life skill that extends beyond the classroom. Regardless of their math backgrounds, students will learn how to think about data and how to reason using data.

With a clear, unintimidating writing...

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Offers a concise yet thorough presentation of engineering mechanics theory and application. The material is reinforced with numerous examples to illustrate principles and imaginative, well-illustrated problems of varying degrees of difficulty. The book is committed to developing users' problem-solving skills. Features Photorealistc figures (over 400) that have been rendered in often 3D photo quality detail to appeal to visual learners. Presents a thorough combination of both static and dynami...