Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher custome...

The Sobotta flashcards provide you with a fun way to prepare for tests and exams in the subject area of bones, ligaments, and joints. New training concept: The exemplary exam question on each card will help you familiarise yourself with the exam situation. The question is answered on the back of the card.

One side of the card shows a labelled anatomical illustration, the other side shows the picture without the labels for a memory check. Information boxes and tables contain concise summaries ...

A practical guide that breaks down the complexities of sexuality and gender whilst understanding the interpretations and manifestations which can be placed on both, this important text familiarises the reader with all of the common and many of the less common sexualities, genders and relationship forms, and explains experiences and issues relating to each.

Written by seven leading authors, the text covers the growing subject of cognitive neuroscience and makes clear the many challenges that remain to be solved. Now, in this second edition, the text has been streamlined to 15 chapters for ease of reference. The condensation makes the topics covered easier to assimilate, and better suited to presentation in a single-semester course.

Each chapter has been updated to address the latest developments in the field, including expanded coverage of genet...

Under neoliberalism the cult of individualism reigns supreme, forced upon us through culture, media and politics, it fatally limits our capacity to escape the current crisis of democratic politics. In Common Ground, Jeremy Gilbert asks us to reimagine the philosophical relationship between individuality, collectivity, affect and agency, proposing a radically non-individualist mode of imagining social life. The book considers how opponents of neoliberal hegemony, and of the individualist tradi...

For courses in Motor Controls, Electric Machines, Power Electronics, and Electric Power. This best-selling text employs a theoretical, practical, multidisciplinary approach to provide introductory students with a broad understanding of modern electric power. The scope of the book reflects the rapid changes that have occurred in power technology over the past few years-allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more career ...

For DC/AC Circuits courses requiring a comprehensive, all inclusive text covering basic DC/AC Circuit fundamentals with additional chapters on Devices. This renowned text offers a comprehensive yet practical exploration of basic electrical and electronic concepts, hands-on applications, and troubleshooting. Written in a clear and accessible narrative, the Seventh Edition focuses on fundamental principles and their applications to solving real circuit analysis problems, and devotes six chap...

Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.

Featuring definitions, theoretical debates, coverage of social development practice, and discussion of future challenges, this key new text introduces students to all aspects of Social Development studies

Offers an introductory qualitative research for social science disciplines. This book covers the full range of methodologies and viewpoints about the field, including coverage of social media as a tool to facilitate research or as a venue for study.