This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

Known for its readability and systematic, rigorous approach, this fully updated Ninth Edition of FUNDAMENTALS OF ANALYTICAL CHEMISTRY offers extensive coverage of the principles and practices of analytic chemistry and consistently shows students its applied nature. The book's award-winning authors begin each chapter with a story and photo of how analytic chemistry is applied in industry, medicine, and all the sciences. To further reinforce student learning, a wealth of dynamic photographs by ...

More than half a century after its translation into English, Erich Auerbach's Mimesis remains a masterpiece of literary criticism. A brilliant display of erudition, wit, and wisdom, his exploration of how great European writers from Homer to Virginia Woolf depicted reality has taught generations how to read Western literature. This new expanded edition includes a substantial essay in introduction by Edward Said as well as an essay, never before translated into English, in which Auerbach respo...

WITH A FOREWORD BY AARON SAMS. If you've decided to flip your class, you probably have new questions: How do I do this? What will it look like? What will students do in class? How will I create learning experiences for students outside of class? What have other teachers done?

Flipping 2.0: Practical Strategies for Flipping Your Class seeks to answer your questions. And it opens the dialogue for us to continue to learn together.

In this book, you will follow practicing classroom teachers as th...

Business Benchmark Second edition is the official Cambridge English preparation course for Cambridge English: Business Preliminary, Vantage and Higher (also known as BEC), and BULATS.

In this thoroughly updated edition of L. Dee Fink s bestselling classic, he discusses new research on how people learn, active learning, and the effectiveness of his popular model; adds more examples from online teaching; and further focuses on the impact of student engagement on student learning. The book explores the changes in higher education nationally and internationally since the publication of the previous edition, includes additional procedures for integrating one s course, and adds ...

Want to learn to code? Want to learn C++? Struggling to follow your lecturer or books and tutorials written for experts? You're not alone. As a professional C++ developer and former Harvard teaching fellow, I know what you need to know to be a great C++ programmer, and I know how to teach it, one step at a time. I know where people struggle, and why, and how to make it clear. I cover every step of the programming process, including:

Getting the tools you need to program and how to use them

Ba...

This innovative guide to research in early childhood takes you step-by-step through the research process.

This is a thoroughly updated and revised edition of a popular classic of modern anthropology. The authors provide summaries of 'Enlightenment', 'Romantic' and 'Victorian' anthropology, from the cultural theories of Morgan and Taylor to the often neglected contributions of German scholars. The ambiguous relationship between anthropology and national cultures is also considered.

The book provides an unparalleled account of theoretical developments in anthropology from the 1920s to the present, ...