Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.

Ship Construction, Seventh Edition, offers guidance for ship design and shipbuilding from start to finish. It provides an overview of current shipyard techniques, safety in shipyard practice, materials and strengths, welding and cutting, and ship structure, along with computer-aided design and manufacture, international regulations for ship types, new materials, and fabrication technologies. Comprised of seven sections divided into 32 chapters, the book introduces the reader to shipbuilding, ...

The latest instalment in the Manufacturing Guides series, this book is targeted at students and professionals who create graphics or packaging for mass production. With some 400 specially commissioned photographs and technical illustrations, it describes more than 35 manufacturing processes, from the traditional and long-established to cutting-edge technologies.

face2face Second edition is the flexible, easy-to-teach, 6-level course (A1 to C1) for busy teachers who want to get their adult and young adult learners to communicate with confidence.

The easy way to ensure your business is prepared for anything If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business? Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what to do if the worst does happen. Assess and mi...

An introductory guide to best practice in report writing for social workers

A fresh, timely book from a rising star - this is an excellent resource for students and researchers of everyday life, activism and sustainability across the social sciences. It provides a useful theoretical and methodological framework for understanding everyday practices, and uses real world case-studies to bring it to life.

A new edition of the first and only comprehensive yet accessible introduction to the history, theory, research and practice of solution-focused therapy (SFT) within mental health care and beyond.

The essential guide to research in educational leadership and management, substantially revised and updated.