Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

A Reader in the Anthropology of Religion is a collection of some of the most significant classic and contemporary writings in the field. Updated in its second edition, this volume examines numerous aspects of religion in a diversity of cultures and expands upon the idea of what we mean by 'religion', linking it to some of the broader questions of culture and politics. Collects classic and contemporary articles from the major thinkers in both North American and British anthropology Emphasizes ...

Photography Theory in Historical Perspective aims to contribute to the understanding of the multifaceted and complex character of the photographic medium by dealing with various case studies selected from photographic practices in contemporary art, discussed in the context of views and theories of photography from its inception.

This comprehensive, user-friendly text introduces students to the principal world faiths. This text is cross-referenced to and can be used in conjunction with Markham's World Religions Reader, Second Edition as a complete teaching package for comparative religion courses.

More objects and devices are connected to digital networks than ever before. Things - from your phone to your car, from the heating to the lights in your house - have gathered the ability to sense their environments and create information about what is happening. Things have become media, able to both generate and communicate information.

This has become known as 'the internet of things'. In this accessible introduction, Graham Meikle and Mercedes Bunz observe its promises of convenience and ...

Introduction to Astronomy & Cosmology is a modern undergraduate textbook, combining both the theory behind astronomy with the very latest developments. Written for science students, this book takes a carefully developed scientific approach to this dynamic subject. Every major concept is accompanied by a worked example with end of chapter problems to improve understanding Includes coverage of the very latest developments such as double pulsars and the dark galaxy.

Beautifully illustrated in fu...

This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling efforts. These patterns can be used to considerably reduce modeling time and cost, to jump-start data ...

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

A new edition of a highly respected textbook and reference in the rapidly emerging field of equitation science. Equitation Science, 2nd Edition incorporates learning theory into ethical equine training frameworks suitable for riders of any level and for all types of equestrian activity. Written by international experts at the forefront of the development of the field, the welfare of the horse and rider safety are primary considerations throughout.

This edition features a new chapter on resear...

STATISTICS AT SQUARE ONE The new edition of the popular introduction to the world of statistics for health care professionals and medical studentsFirst published nearly three decades ago, Statistics at Square One remains one of the most popular introductions to medical statistics. Now in its twelfth edition, this international bestseller continues to be a must-have resource for anyone in need of a thorough introduction to statistics in the health sciences. Clear and accessible chapters help s...