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Strategic Market Management / 12th edition
2024 || Paperback || Aaker || Wiley
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets
In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...
Marketing Communications
A Brand Narrative Approach
2021 || Paperback || Micael Dahlen e.a. || Wiley
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
Visual Teams
Graphic Tools for Commitment, Innova tion, and High Performance
2022 || Paperback || D Sibbet || Wiley
Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...
Decision Analysis for Management Judgement / 5th edition
2021 || Paperback || Paul Goodwin e.a. || Wiley
Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them.
This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
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The Design Thinking Toolbox
A Guide to Mastering the Most Popular and Valuable Innovation Methods
2020 || Paperback || Michael Lewrick e.a. || Wiley
How to use the Design Thinking Tools
A practical guide to make innovation happen
The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...
Reframing Organizations / 7th edition
Artistry, Choice, and Leadership
2021 || Paperback || Lee G. Bolman e.a. || Wiley
AN ELEGANT FRAMEWORK FOR MORE EFFECTIVE LEADERSHIP
Bolman and Deal's four-frame model has been transforming business leadership for over 40 years. Using a multidisciplinary approach to management, this deceptively simple model offers a powerful set of tools for navigating complexity and turbulence; as the political and economic climate continues to evolve, this model has never been more relevant than today.
The Structural Frame explores the convergence of organizational structure and function...