This updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. It serves as a core textbook for rhetoric courses in both English and communication programs.

Quantum computing is at the forefront of technological innovation. This book explains its principles, practical applications, and future implications in a clear and accessible manner. It takes readers on a journey from the fundamental principles of quantum mechanics to practical applications.

This book explores the applications of AI and how it can be used to embark on a metaphysical quest to identify the topology of the universe as a prerequisite to implementing a physical model of the dark universe.

The most comprehensive major academic textbook available on its topic, this classic text presents the most important research studies in the field of Medical Sociology.

This textbook is aimed at newcomers to nonlinear dynamics and chaos, especially students taking a first course in the subject. The presentation stresses analytical methods, concrete examples, and geometric intuition. The theory is developed systematically, starting with first-order differential equations and their bifurcations, followed by phase plane analysis, limit cycles and their bifurcations, and culminating with the Lorenz equations, chaos, iterated maps, period doubling, renormalizatio...

Alex Rogo is a harried plant manager who has been given 90 days to save his failing factory. If he doesn't improve the plant's performance, corporate headquarters will close it down and hundreds of workers will lose their jobs. It takes a chance meeting with Jonah, a former professor, to help him break out of his conventional thinking and figure out what needs to be done.

As Alex identifies the plant's problems and works with his team to find solutions, the reader gains an understanding of th...

Almost all higher educational institutions have built some kind of fieldwork project into the advanced stages of their programmes and the research project should integrate theory, practice, knowledge and skills. Students should be able to apply their acquired knowledge and understanding in a manner that indicates a professional approach to their work or vocation, and have the ability to integrate knowledge and handle complexity, and formulate judgements with incomplete or limited information....

Fully revised and expanded, the second edition of Molecular Exercise Physiology offers a student-friendly introduction. It introduces a history documenting the emergence of molecular biology techniques to investigate exercise physiology, the methodology used, exercise genetics and epigenetics, and the molecular mechanisms that lead to adaptation after different types of exercise, with explicit links to outcomes in sport performance, nutrition, physical activity and clinical exercise. Structur...

Doing Gender in Media, Art and Culture, 2nd edition is a comprehensive gender studies textbook with an international focus and relevance across a broad range of academic disciplines. Covering an array of topics, theories and approaches to gender studies, it introduces students to the study of gender through geographically diverse case studies on different historical and contemporary figures. The volume covers the established canon of gender studies, including questions of representation, stan...