Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...

Sustainable Management: The Complete Guide to Principles and Practice is both a core textbook, and a guide for teachers in one convenient volume.

Disenfranchised Grief expands the professional helper’s understanding of the grief experiences that result from social, cultural, and relational oppression, microaggressions, disempowerment, and overt violence.

Quantum Computing Strategy: Foundations and Applicability is an essential reference for technology enthusiasts, business leaders, policymakers, and educators seeking to understand the benefit quantum computing brings for enterprises. It is designed to be a self-contained learning resource.

Scientific literacy is an essential aspect of any undergraduate education. Recipes for Science responds to this need by providing an accessible introduction to the nature of science and scientific methods appropriate for any beginning college student. The book is adaptable to a wide variety of different courses, such as introductions to scientific reasoning, methods courses in scientific disciplines, science education, and philosophy of science.

Special features of Recipes for Science include...

Rural Healthcare was the first textbook of rural medicine in the UK. In this fully revised second edition it continues to fulfil the requirement for a resource dedicated to the particular needs of those living and practising in rural areas.

This new edition of Psychopharmacology provides a comprehensive scientific study of the effects of drugs on mind and behaviour. With the growing prevalence of psychiatric and behavioral disorders and the rapid advances in the development of new drug therapies, it offers an understanding of the necessary details of drug action.

Unifying Physics of Accelerators, Lasers and Plasma introduces the physics of accelerators, lasers and plasma in tandem with the industrial methodology of inventiveness, a technique that teaches that similar problems and solutions appear again and again in seemingly dissimilar disciplines.

The fourth edition of Health Promotion in Midwifery explores the principles of health promotion within the practical context of midwifery. It clearly outlines and discusses the midwife’s role in health promotion, linking theory and practice.

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.

This textbook introduces all the key results and insights of behavioral economics t...