eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...

‘Criminal Careers’ follows the lives and criminal behaviours of 2,397 people in Poland, who as juveniles committed a crime and received a form of punishment from the juvenile court between the late 1980s and the year 2000.

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation, and resources for every country worldwide in a logically structured and accessible format. The ninth edition is fully updated to include the following features:Greater exploration of current issues such as climate change, the impact of COVID-19 on destinations and subsequent recovery strategies, regenerative tourism, changes in consumer behaviour, and sustainability...

Offers a comprehensive guide to learning statistical inference with data science tools widely used in industry, academia, and government. Ideal for those new to statistics or looking to deepen their knowledge, this edition provides a clear entry point into data science and modern statistical methods.

The book provides an introduction to the concept of territory, the ways in which ideologies and social practices are manifested in space, the deployment of territorial strategies and the geographical outcomes of these.

The sixth edition of this popular book has been written to help international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated in a streamlined format, it is designed to let readers find the support they need easily, both in the classroom and for self-study.

Over the last few decades, banks, insurers, pension funds, investments firms and other financial institutions have become subject to sometimes dramatically new, but always substantially more, legislation. This is especially true for the EU. Moreover, Brexit has already caused profound changes to the dynamics of EU financial regulation, and its effects will likely become ever-more significant in the years to come.

This book serves as a comprehensive introduction to these developments, and, mor...

Complete introduction to research methods for any sport or exercise-related degree courseCovers qualitative and quantitative methodsExplores the full research process, from choosing a research question to writing a research reportIncludes international sport and exercise related cases and examples in every chapterStraightforward and engaging but not simplistic; substantial enough for any graduate level courseFully revised fourth edition includes expanded coverage of key and emering topics inc...

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and diff...

Research in Public Administration and Public Management has distinctive features that influence the choices and application of research methods. The standard methodologies for researching from the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political context, the focus lies on solving societal problems whilst also using methodological principles to do scientifically sound research.

The second edition of Research Methods in Public Administ...