Analyses contemporary British identity through the various and changing ways in which people who live in the UK position themselves and are positioned by their culture today, thereby offering the perfect introductory text for students of contemporary British society. - This edition has been fully updated to reflect the seismic shifts in Britain over the last few years, thereby offering the reader the most up-to-date text on British identity and recent events in Britain. - Highly illustrated w...

This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

Specially designed as training resource for undergraduate and graduate students in applied sport and performance psychology as well as an array of early-career professionals. Case study collection with diverse, international authorship. Deliberate attention paid to ethical challenges and diverse populations (race, culture, gender, sexual orientation, disability, etc.) in order to challenge students to identify their own uniqueness in the world and how it impacts their attitudes, beliefs, and ...

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.

1. Four new chapters: key influencers in psychology from a non-scientific background, the interaction of psychology the visual arts and music, the social life of psychological knowledge, and an examination of the internationalization of psychology. 2.

Addition of a new co-author, Paul Stenner, who has a great international reputation and has written extensively in the field. 3. Contains a new list of recommended web-resources.

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations.

The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication proble...

Discourse Analysis, 2nd Edition provides a comprehensive overview of the major approaches to and methodological tools used in discourse analysis.

Features: Second edition has been updated with a new chapter on Nonparametric Estimation; a significant update to the chapter on Statistical Decision Theory; and other updates throughoutNo requirement for heavy calculus, and simple questions throughout the text help students check their understanding of the materialEach chapter also includes a set of exercises that range in level of difficultySelf-contained, and can be used by the students to understand the theoryChapters and sections marked ...