Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

From selecting appropriate methods to publishing your findings, this second edition offers a multidisciplinary introduction to the qualitative research process built around the authors' Qualitative Research Cycle - consisting of the design, data collection and analytic cycles.

This cutting-edge overview explores big data and the related topic of computer code, examining the implications for education and schooling for today and the near future.

This concise and practical guide explores the use of Conversation Analysis as a method for conducting research in a business and management Masters dissertation.

With lots of illustrations and interviews with key urban analysts, this book offers a field-defining look at the challenges and opportunities of using new and emerging data to study contemporary and future cities through methods including GIS, Remote Sensing, Big Data and Geodemographics.

Written with Jean McNiff's trademark enthusiasm and accessibility, this book - complete with a practical workbook - gives readers all they need to be able to do action research in their own context with confidence.

"This is a comprehensive guide covering everything about learning to teach maths. Suitable for anyone considering teaching as a profession, those already in training and new teachers, it provides excellent coverage of the theoretical and practical aspects of teaching maths in an accessible style." - Emma McCrea, ITE Lecturer and author of Making Every Maths Lesson Count

The SAGE Handbook of Developmental Psychology and Early Childhood Education explores a range of issues in early childhood development and education.

An essential resource, Research Ethics for Human Geography is an engaging introduction to key ethical issues in geographical research; edited and authored by leading figures in the discipline.