Fully up-to-date and with a range of online tools and resources to support both lecturers and students, this book covers the essential skills needed by business and management students throughout their university career and on their journey into the working world.

This book focussed on doing research with young children through play, with clear guidance on how to engage in appropriate methods.

This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the range of roles and institutions they need to know in order to manage artists and to promote and sell music.

Providing a modern treatment of regression analysis, linear models and closely related methods, this book introduces students to one of the most useful and widely used statistical tools for social research.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

This guide aims to help both supervisors and supervisees use supervision to maximise learning, and to support best practice.

This book is a systematic, eight-step guide to qualitative content analysis, supporting you through each stage of your research project, no matter the type or amount of data.

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

With contributions from over 30 experts, and dispelling common myths, this is a practical and evidence-based guide into the benefits of social media and how it can be used beneficially by both children and adolescents.