An engaging, interesting and easy-to-follow guide into the essential concepts behind our reasoning, decision-making and problem-solving.

This book explains 'big ideas' in mathematics in simple terms supported by classroom examples to show how they can be applied in primary schools to enable learning.

This second edition has been comprehensively updated and expanded, from 39 to 49 chapters. The Handbook spans the entire research process, from data collection to analysis and interpretation.

How to Think empowers you to pause, think twice and, above all, think well. A short and punchy essentials guide, it introduces the fundamental habits and practices for critical thinking and gives 10 key concepts for applying and building clear thinking for effective study.

This book is a systematic, flexible guide to using biographical narrative methods as part of a research project, featuring a diverse range of case studies that show students how methods can be adapted to a range of international contexts and disciplines.

An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.

Interpretative phenomenological analysis (IPA) is a qualitative research approach committed to the examination of how people make sense of their major life experiences. This handy text covers its theoretical foundations and provides a detailed guide to conducting IPA research.

Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. This fourth edition includes guidance for online assessment.

This book equips any quantitative researcher, at any level, who finds they need to use qualitative methods, with the necessary theoretical and practical skills they need to leverage their quantitative background into successful qualitative research.

The Politics of Fear traces the trajectory of far-right politics from the margins of the political landscape to its very center. It explores the social and historical mechanisms at play, and expertly ties these to the "micro-politics" of far-right language and discourse.