Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

An essential how-to guide appropriate for trainees and practitioners to give them all the tools they need to develop writing for reflective practice.

Zina O'Leary's Research Question Little Quick Fix teaches students how to find their interest, hone it to a topic, and turn it into a research question that is relevant, interesting and researchable.

Through teaching fabulous lessons teachers can help children to discover stories, create worlds, record events, mould characters and inspire each other as writers. This book provides the guidance and examples to help achieve this.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This is an excellent introduction to the subject, wide-ranging, authoritative and accessible. The presentation of key concepts in the understanding of contemporary childhood, followed by a series of thematic explorations, makes for an effective combination of breadth and depth. I would recommend it to students in particular." - Nigel Thomas, Professor Emeritus of Childhood and Youth, UCLAN

Across seven sections - including Neoliberal Economies, The State and Regulation, and Neoliberalism in Crisis - this resource brings together a global team of experts to explore the cutting edge of contemporary scholarship in the field

Revised edition of the authors' Gangs in America's communities, [2016]