With humour, honesty and directness, Tompkins bottles his years of experience and insight in this Third Edition that offers students the fundamentals they need to master, with the practical know-how they can immediately put to use.

Provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them.

For busy classroom teachers, this practical book makes manageable the process of differentiating mathematics instruction to maximize each student's learning potential, ultimately leading to improved test scores.

"Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use soci...

Two renowned educators show teachers how to mine what readers write and say for clues that guide follow up lessons.

The field of sex work has undergone a massive expansion in the past ten years. In this new edition, three leading researchers come together to provide an interdisciplinary outline of sex work. This book provides comprehensive coverage of key areas common to the study of the female sex industry, as well as considering issues relating to male and transgender sex workers, young people who are sexually exploited, and migrant sex workers.

It also includes discussion of more recent forms of commer...

A practical and step-by-step guide to the basics of CBT updated to include new content on the difficulties and drawbacks of CBT; the differences between formal CBT and informal CBT; the therapeutic relationship; further discussion of specific formulations and compassionate interventions with negative thoughts.

This book offers a detailed explanation of co-teaching which has been embraced by many as a particularly powerful strategy for serving English Learners.

This core and interdisciplinary text aims to provide a broad understanding of the problem of modern trafficking. It will provide an explication of the history of slavery critical to understanding the relationships between past and present forms of trafficking; it also provides contemporary perspectives and theoretical frameworks for the study of modern human trafficking.

Conversations About Group Concept Mapping: Applications, Examples, & Enhancements takes a concise, practice-based approach to concept mapping. After defining the method, demonstrating how to design a project, and providing guidelines to analyse the results, the book then dives into real research exemplars.