The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing.

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

A succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences

This engaging and thoroughly comprehensive introduction to the content and process of counselling training will be an essential companion for new students throughout their study, whether on basic introductory or postgraduate diploma courses.

The clearest and most straightforward explanations of statistical concepts are combined with lots of practical examples from a variety of disciplines, now with a brand new website with additional resources for students and lecturers.

Includes case examples from a range of mental health care settings. This title is embedded with pedagogy, including worksheets, sample questions and diagrams. It highlights the challenges, strengths and weaknesses of each approach. It focuses on the practical application of therapeutic models.

Covering a range of concepts and methodological techniques, this second edition provides readers with an original examination of critical ethnography.

Provides a framework for broadening the domain of qualitative inquiry in the social sciences by incorporating the arts as a means of better understanding - and rethinking - important social issues.

Addresses the unique issues faced by evaluators and applied researchers who are interested in becoming independent consultants, as well as by those who need to re-tool their professional practice.

The handy guide that helps readers better understand the process of research, from the initial asking of questions through to the analysis and interpretation of data leading to a final report - and everything in between.