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Resultaten (1138)
dinsdag verzonden
Essentials of Marketing Research
2014 || Paperback || Naresh K. Malhotra e.a. || Pearson
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...
Environment: The Science behind the Stories / 5th Global Edition
2015 || Paperback || JayWithgott e.a. || Pearson
Environment: The Science behind the Stories continues to revolutionize the environmental science course with integrated central case studies and real-life stories that provide students with a concrete and engaging framework for understanding and applying the scientific process to environmental concerns. The newly revised Fifth Edition offers a highly effective integration between text and media and an emphasis on scientific literacy and data analysis skills to encourage students to critically...
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Essential Organic Chemistry / 3rd Edition
2015 || Paperback || Paula Bruice || Pearson || ook als eBook
For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.
Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful of the fu...
Introduction to Management Science, Global Edition
2015 || Paperback || Bernard W. Taylor || Pearson
For undergraduate courses in Management Science. A logical, step-by-step approach to complex problem-solvingUsing simple, straightforward examples to present complex mathematical concepts, Introduction to Management Science gives students a strong foundation in how to logically approach decision-making problems. Sample problems are used liberally throughout the text to facilitate the learning process and demonstrate different quantitative techniques.
Management Science presents modeling techn...
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Customer Experience Manual, The
How to design, measure and improve customer experience in your business
2025 || Paperback || Alan Pennington || Pearson
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: • Why customer experience is so important in ...
Cultural Landscape / 12th Global Edition
An Introduction to Human Geography
2018 || Paperback || James Rubenstein || Pearson
For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasises the relevance of geographic concepts to human challenges. The relationship between globalisation and diversity is woven throughout; Rubenstein addresses these themes with a clear organisation and presentation that engages students and appeals to ...
Biological Science, 6th Global Edition
2021 || Paperback || Scott Freeman e.a. || Pearson
For introductory courses for biology majors. Uniquely engages biology students in active learning, scientific thinking, and skill development. Scott Freeman's Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning.
Science education research indicates that true mastery of content requires a move away from memorization towards active engagement with the material in a focused, personal way. Biological Science ...
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Engineering Mechanics / 14th edition
Dynamics, SI Edition + Mastering Engineering with Pearson eText
2017 || Paperback || Russell C. Hibbeler || Pearson
Offers a concise yet thorough presentation of engineering mechanics theory and application. The material is reinforced with numerous examples to illustrate principles and imaginative, well-illustrated problems of varying degrees of difficulty. The book is committed to developing users' problem-solving skills. Features Photorealistc figures (over 400) that have been rendered in often 3D photo quality detail to appeal to visual learners. Presents a thorough combination of both static and dynami...
Organizational Change / 6th Edition
2022 || Paperback || Barbara Senior e.a. || Pearson || ook als eBook
This very successful textbook explores change and how it relates to the complexities of organizational life, and puts an emphasis on applying the theory to practice. Now significantly updated and in its 6th edition, Organizational Change reflects a rapidly changing world and considers 'how change has changed'. The book is structured in three parts.
The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for change, the cu...
dinsdag verzonden
Java: An Introduction to Problem Solving and Programming, Global Edition
|| Walter Savitch || Pearson
For courses in introductory Computer Science courses using Java, and other introductory programming courses in Computer Science, Computer Engineering, CIS, MIS, IT, and Business. A Concise, Accessible Introduction to Java ProgrammingIdeal for a wide range of introductory computer science courses, Java: An Introduction to Problem Solving and Programming, 8th Edition introduces students to object-oriented programming and important concepts such as design, testing and debugging, programming styl...
