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49,95

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Brand Design / 7th edition

The standard guide in brand building

2022 || Hardcover || Ruud Boer || Pearson || met inkijkexemplaar || ook als eBook

Following the publication of the Dutch edition of this book in 2002, Brand Design has become a household name in many boardrooms and educational courses. Ruud Boer's model of Brand Design has guided over 30,000 marketers in shaping and designing brands. With the introduction of this new edition, marketing students and professionals can also benefit from a conceptual map of Brand Design in English!

This well-illustrated book is comprehensive, encompassing a diversity of practical examples of p...

56,95

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Corporate Reputation

|| Chris Fill || Pearson

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documente...

45,90

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Sociology / 5th edition

A Global Introduction

2011 || Paperback || John Macionis e.a. || Pearson

Sociology: a global introduction represents a uniquely co-ordinated and complete learning resource for sociology students worldwide. International in outlook and culturally wide-ranging, it also reminds us that sociology is valuable. Unrivalled in breadth, it is a text of passion and sophistication helping you become an active, connected and critical learner.

86,20

 Levertijd: 4 werkdagen

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Service Management

|| Bart Van Looy || Pearson

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations.

The final part of the book addresses the issue of performance management and service strategy. Ba...

19,95

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The secrets of selling: how to win in any sales situation

|| Geoff King || Pearson

Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your ...

76,50

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Essentials of Global Marketing / 2nd Edition

2012 || Paperback || Svend Hollensen || Pearson

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

69,95

 Levertijd: 5 werkdagen

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Introduction to the Design and Analysis of Algorithms / 3rd International Edition

2011 || Paperback || Anany Levitin || Pearson

Based on a new classification of algorithm design techniques and a clear delineation of analysis methods, Introduction to the Design and Analysis of Algorithms presents the subject in a coherent and innovative manner. Written in a student-friendly style, the book emphasises the understanding of ideas over excessively formal treatment while thoroughly covering the material required in an introductory algorithms course. Popular puzzles are used to motivate students' interest and strengthen thei...

32,95

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Statistics with Microsoft Excel

|| Beverly J. Dretzke || Pearson

Statistics with Microsoft Excel, Fifth Edition, shows readers how to use Microsoft Excel(R) to perform statistical analysis. This step-by-step guide has been updated to cover the new features and interface of Excel 2010. Datasets and other resources (where applicable) for this book are available here.

43,95

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The Functional Art

2012 || Alberto Cairo || Pearson

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers ...

70,95

 Levertijd: 5 werkdagen

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C++ Programming Language, The

2013 || Hardcover || Bjarne Stroustrup || Pearson

The new C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, has reorganized, extended, and completely rewritten his definitive reference and tutorial for programmers who want to use C++ most effectively. The C++ Programming Language, Fourth Edition, delivers meticulous, richly explained, and integrated coverage of the entire language—its facilities, a...

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Resultaten (950)

Brand Design / 7th edition

Corporate Reputation

Sociology / 5th edition

Service Management

The secrets of selling: how to win in any sales situation

Essentials of Global Marketing / 2nd Edition

Introduction to the Design and Analysis of Algorithms / 3rd International Edition

Statistics with Microsoft Excel

The Functional Art

C++ Programming Language, The

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