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Resultaten (823)
Market-Based Management / 6th edition
Paperback || Roger Best e.a. || Pearson
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.
Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...
Strategic Management / 2nd edition
Paperback || Mason Carpenter e.a. || Pearson
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
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Object-Oriented Software Engineering Using UML, Patterns, and Java
Pearson New International Edition
2013 || Paperback || Bernd Bruegge e.a. || Pearson
For courses in Software Engineering, Software Development, or Object-Oriented Design and Analysis at the Junior/Senior or Graduate level. This text can also be utilized in short technical courses or in short, intensive management courses. Shows students how to use both the principles of software engineering and the practices of various object-oriented tools, processes, and products.
Using a step-by-step case study to illustrate the concepts and topics in each chapter, Bruegge and Dutoit empha...
Electrical Machines, Drives and Power Systems: Pearson New International Edition (e-book)
Pearson New International Edition
2013 || E-book via Bookshelf || Theodore Wildi || Pearson
For courses in Motor Controls, Electric Machines, Power Electronics, and Electric Power. This best-selling text employs a theoretical, practical, multidisciplinary approach to provide introductory students with a broad understanding of modern electric power. The scope of the book reflects the rapid changes that have occurred in power technology over the past few years-allowing the entrance of power electronics into every facet of industrial drives, and expanding the field to open more care...
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Essentials of Marketing Research
2014 || Paperback || Naresh K. Malhotra e.a. || Pearson
For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...
Environment: The Science behind the Stories / 5th Global Edition
2015 || Paperback || JayWithgott e.a. || Pearson
Environment: The Science behind the Stories continues to revolutionize the environmental science course with integrated central case studies and real-life stories that provide students with a concrete and engaging framework for understanding and applying the scientific process to environmental concerns. The newly revised Fifth Edition offers a highly effective integration between text and media and an emphasis on scientific literacy and data analysis skills to encourage students to critically...
Logistics & Supply Chain Management (e-book)
2022 || E-book via Bookshelf || Martin Christopher || Pearson
The UK's bestselling book on logistics and supply chain management - over 100,000 copies sold. Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th edition is a clear guide to all the key topics in an integrated approach to supply chains.
As well as new and updated examples and case studies, there are two new chapters: Routes to Market: Many companies now have to manage multiple distribution channels - ...
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Essential Organic Chemistry / 3rd Edition
2015 || Paperback || Paula Bruice || Pearson || ook als eBook
For one-term courses in Organic Chemistry. A comprehensive, problem-solving approach for the brief Organic Chemistry course. Modern and thorough revisions to the streamlined, Essential Organic Chemistry focus on developing students' problem solving and analytical reasoning skills throughout organic chemistry.
Organized around reaction similarities and rich with contemporary biochemical connections, Bruice's Third Edition discourages memorization and encourages students to be mindful of the fu...
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Revision Express AS and A2 English Literature
Alan Gardiner || Pearson
If you're looking for a fast, focussed and effective way to revise for your AS or A2 exams, Revision Express is the answer. Now fully updated for the new A-levels, Revision Express covers everything you need for success in your exams. Each chapter is broken down into two-page topic sessions, packed with information, top tips and unique features to help you carefully organise your revision and gain vital extra marks.
All the information is presented in short, memorable chunks for quick and sim...
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Expert Advanced 3rd Edition Student's Resource Book with Key
Jan Bell || Pearson
Extensive additional material in the format of a full-colour workbook, that enables students to consolidate and enrich their language and practice exam skills.