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Resultaten (957)
New Windmill Book of Stories from Around the World
|| Hilary Patel || Pearson
A collection of stories from other cultures and traditions. The stories have been chosen for their suitability for GCSE pupils. Each one is supported by information about the author and the cultural context of the story, as well as activities and suggested coursework assignments.
How to Teach Vocabulary
2002 || Paperback || Scott Thornbury || Pearson
Looks in detail at the theory of words and at how students learn new vocabulary Offers practical advice on how to help students build vocabulary in new and effective ways and how to test students’ word knowledge Major developments, such as language corpora and lexical approaches, are clearly explained and related to your needs as a teacher The Task File develops a teacher's skill in identifying parts of speech including lexical fields, word families, etc. to build more confidence in ...
An Introduction to Revenue Management for the Hospitality Industry
Principles and Practices for the Real World
2013 || Paperback || Kimberly Tranter e.a. || Pearson
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.
With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...
Managing Human Resources, Global Edition
|| Luis Gomez-Mejia || Pearson
Prepare future managers with an understanding of HR skills. Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do not hold the title of manager.
The Eighth Edition is updated to include new introductory vignettes, new case studies, and a focus on emerging trends in HR. Pearson MyLab Management (R...
Consumer Behavior: Buying, Having, and Being / 12th Global Edition
|| Michael R. Solomon || Pearson
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape IdentitySolomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.
In the Twelfth Edition, Solomon has revised and updated the content to refl...
Managing Change / 7th edition
2017 || Paperback || Bernard Burnes || Pearson
The aim of this leading textbook is to provide a thorough understanding of the theories, approaches and practice of organisational change. It critically examines the approaches to change that are on offer, indicates their usefulness and drawbacks and sets them within the broad context of organisational life through the use of real-life examples.
Practice of Public Relations, Global Edition
|| Fraser Seitel || Pearson
For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the fie...
Microbiology with Diseases by Taxonomy, Global Edition / 5th edition
2016 || Paperback || Robert Bauman || Pearson
For courses in introductory microbiology. Invest in your future: Microbiology Matters. Known for its unique and effective art program, conversational writing style, and author-created Video Tutors, the Fifth Edition of Robert Bauman's Microbiology with Diseases by Taxonomy consistently emphasizes why microbiology matters, especially in health care.
The text provides a mobile-friendly, multimedia learning experience, from new in-text Disease in Depth visual explorations to interactive tutorial...
Digital Business and E-Commerce Management / 7th edition
|| Dave Chaffey || Pearson
* Which strategies and tactics are needed to develop and implement a Digital Business?
* How do we work out where to put our investment?
* What are the things that have to happen in an organisation to make a Digital Business successful?
* How should businesses select the best digital technology, media and insight sources to compete?
This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these...
Understanding Cross-Cultural Management
2022 || Paperback || Marie-Joelle Browaeys e.a. || Pearson || ook als eBook
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...
