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Resultaten (948)
Microbiology with Diseases by Taxonomy, Global Edition / 5th edition
2016 || Paperback || Robert Bauman || Pearson
For courses in introductory microbiology. Invest in your future: Microbiology Matters. Known for its unique and effective art program, conversational writing style, and author-created Video Tutors, the Fifth Edition of Robert Bauman's Microbiology with Diseases by Taxonomy consistently emphasizes why microbiology matters, especially in health care.
The text provides a mobile-friendly, multimedia learning experience, from new in-text Disease in Depth visual explorations to interactive tutorial...
Digital Business and E-Commerce Management / 7th edition
|| Dave Chaffey || Pearson
* Which strategies and tactics are needed to develop and implement a Digital Business?
* How do we work out where to put our investment?
* What are the things that have to happen in an organisation to make a Digital Business successful?
* How should businesses select the best digital technology, media and insight sources to compete?
This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these...
Understanding Cross-Cultural Management
2022 || Paperback || Marie-Joelle Browaeys e.a. || Pearson || ook als eBook
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...
Financial Accounting, Global Edition
|| Walter T. Harrison || Pearson
A User-Focused Approach and Solid Foundation in the Construction and Analysis of Financial Statements for Use in Future Courses and Careers
Financial Accounting: International Financial Reporting Standards (IFRS) continues to give readers a solid foundation in the fundamentals of accounting and the basics of financial statements under IFRS, and then builds upon that foundation to offer more advanced and challenging concepts and problems. This approach helps students to better understand the m...
Marketing: Real People, Real Choices / 9th Global Edition
2018 || Paperback || Elnora Stuart || Pearson
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
The 9th Edition presents more information than ever on the core issues ever...
Consumer Behaviour : A European Perspective / 7th edition
A European Perspective
2021 || Paperback || Michael Solomon e.a. || Pearson
Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...
Mathematics for Engineers (e-book)
2021 || E-book via Bookshelf || Anthony Croft e.a. || Pearson
Were you looking for the book with access to MyLabMath Global? This product is the book alone, and does NOT come with access to MyLabMath Global. Buy Mathematics for Engineers, 5e by Croft with MyLabMaths Global access card 5e (ISBN 9781292267685) if you need access to the MyLab as well, and save money on this brilliant resource. Understanding key mathematical concepts and applying them successfully to solve problems are vital skills that all engineering students must acquire.
Mathe...
International Business / 8th edition
2020 || Paperback || Simon Collinson e.a. || Pearson || ook als eBook
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...
Understanding Statistics in Psychology with SPSS / 8th Edition
2023 || Paperback || Dennis Howitt e.a. || Pearson
Understanding Statistics in Psychology with SPSS, eighth edition, offers students a trusted, straightforward, and engaging way of learning to do statistical analyses confidently using SPSS. Comprehensive and practical, the text is organised into short accessible chapters, making it the ideal text for undergraduate psychology students needing to get to grips with statistics in class or independently. Clear diagrams and full colour screenshots from SPSS make the text suitable for beginners whil...
Supply Chain Management: Strategy, Planning, and Operation, Enhanced, Global Edition (e-book)
Strategy, Planning, and Operation
2019 || E-book via Bookshelf || Sunil Chopra || Pearson
For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain managementSupply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and...
