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Resultaten (946)
Consumer Behavior / 12th edition
Global edition
2019 || Paperback || Leon G. Schiffman e.a. || Pearson
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.
The 12th Edition has been significantly updated to address contemporary trends and i...
Management: An Introduction / 8th edition
Using practice and theory to develop skill
2019 || Paperback || David Boddy || Pearson || ook als eBook
Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.
No...
Microbiology: An Introduction / 13th edition
2020 || Paperback || Gerard Tortora e.a. || Pearson
For pre-nursing and allied health students (including mixed-majors courses). Cutting edge microbiology research for today's learners Tortora, Funke, and Case's Microbiology, An Introduction brings a 21st-century lens to the #1 best-selling text on the market. Known for its exceptionally clear presentation of complex topics, this trusted text provides a careful balance of concepts and applications, pedagogically superior art, and robust animations and media via Mastering (TM) Microbiology.
Wit...
Statistics Without Maths for Psychology / 8th edition
2020 || Paperback || Christine Dancey e.a. || Pearson || ook als eBook
Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, activities and questions to help you to test your learning and deepen your understanding in a practical and manageable way. Statistics without Maths for Psychology, 8e, will help you to gain the confidence to apply statistical concepts and use SPSS ...
Accounting for Non-Accounting Students / 10th Edition
2021 || Paperback || J. Dyson e.a. || Pearson || ook als eBook
For undergraduate and graduate Accounting courses, as part of non-Accounting programmes. Simplified learning of real-world accounting problemsAccounting for Non-Accounting Students, 10th Edition, by Dyson & Franklin provides real-life understanding of accounting by introducing you to the purpose and key ideas of financial and management accounting whether you have had little or no previous knowledge of the subject. This textbook is renowned for its clear and non-technical explanations of esse...
Comparative International Accounting / 14th edition
2022 || Paperback || Christopher Nobes e.a. || Pearson || ook als eBook
Comparative International Accounting14th EditionChristopher NobesRobert ParkerNow in its 14th edition, Nobes and Parker's Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting. The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting the...
Consumer Behavior: Buying, Having, and Being / 13th Global Edition
2019 || Paperback || Michael Solomon || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.
Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...
Foundations of Finance, Global Edition (e-book)
The Logic and Practice of Financial Management
2021 || E-book via Bookshelf || Arthur Keown e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate corporate finance courses.
The five key principles for the foundations of financeFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles,...
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The Business Model Navigator / Druk 2
The strategies behind the most successful companies
2020 || Oliver Gassmann e.a. || Pearson
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.
Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...
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Educational Research / 6th Global Edition
Planning, Conducting, and Evaluating Quantitative and Qualitative Research
2020 || Paperback || John W. Creswell || Pearson
A practical, step-by-step core research text that balances coverage of qualitative, quantitative and combined methods
Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research offers a truly balanced, inclusive, and integrated overview of the processes involved in educational research. This text first examines the general steps in the research process and then details the procedures for conducting specific types of quantitative, qualitative, and mixed me...
