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Resultaten (946)
Project Management: Achieving Competitive Advantage, Global Edition (e-book)
2021 || E-book via Bookshelf || Jeffrey Pinto || Pearson
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote...
Exploring Strategy Text & Cases (e-book)
Text and Cases
2020 || E-book via Bookshelf || Gerry Johnson e.a. || Pearson
Understand basics and develop expertise to think and behave like a managerExploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate an...
Marketing Management : A relationship approach / 4th edition
|| Svend Hollensen || Pearson
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing a...
Fundamentals of Management / 11th Global Edition
2019 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...
Strategic Brand Management / 5th Global Edition
Building, Measuring, and Managing Brand Equity
2020 || Paperback || Kevin Keller e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...
Macroeconomics, Global Edition (e-book)
2020 || E-book via Bookshelf || Andrew B. Abel e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in intermediate macroeconomics.
A unified approach to economic theoryDemonstrating a balanced treatment of both classical and Keynesian economics, Macroecomomics presents macroeconomic theory in a big-picture way. Comprehensive coverage makes it easy for instructors...
Campbell Biology in Focus / 3rd edition
2021 || Paperback || Lisa Urry e.a. || Pearson || ook als eBook
For introductory biology course for science majors Focus. Practice. Engage.
Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining the materia...
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Introduction to Hospitality / 8th edition
2021 || Paperback || John Walker || Pearson
For introductory courses in hospitality. Introduction to Hospitality is a lively, comprehensive survey of the world's largest industry - hospitality. Students explore the vibrant inner workings of each hospitality segment, including hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; assemblies, events, and attractions; and managerial areas of the hospitality industry.
The 8th Edition highlights a range of issues shaping ...
Educational Psychology / 14th Global Edition
2020 || Paperback || Anita Woolfolk || Pearson || ook als eBook
For Introduction to Educational Psychology courses. Forty-four easy-to-read modules facilitate students' learning and retention In clear and jargon-free prose, Educational Psychology, 14th Edition, explains and illustrates educational psychology's practical relevance for teachers and learners. Theory and practice are considered together, showing how research on child development, learning, cognition, motivation, instruction, and assessment can be applied to solve the everyday problems of teac...
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Social Psychology / 10th Global Edition
2020 || Paperback || Aronson Elliot e.a. || Pearson || ook als eBook
For courses in Social Psychology Make research relevant through a storytelling approach Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon their extensive experience as researchers and teachers, authors Elliot Aronson, Tim Wilson, and Sam Sommers present the classic studies that have driven the discipline alongside the cutting-edge research that is the future of social psychology. In addi...
