ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance o...

Step by step, students will learn how to transform simple tables into full analytical models of immense power. They will master data modeling through a collection of realistic scenarios of increasing sophistication. For each, the authors start with a simple "naïve" model that can't provide robust solutions. Next, they guide readers to update and improve the model, so it can deliver the knowledge and insights they really need.

Dit is een maatwerkproduct t.b.v. Avans

Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...