For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

Today's most accessible, accurate, current, and engaging introduction to basic pathophysiology Human Diseases: A Systemic Approach, Eighth Edition is today's most comprehensive visual survey of the common diseases affecting each body system. This edition has been extensively updated and reorganized to present the field's latest knowledge more efficiently and intuitively than ever. Organized by organ system, it contains completely rewritten chapters on cancer, the nervous system, mental illnes...

Information Security: Principles and Practices, Second Edition Everything You Need to Know About Modern Computer Security, in One Book Clearly explains all facets of information security in all 10 domains of the latest Information Security Common Body of Knowledge [(ISC) CBK]. Thoroughly updated for today's challenges, technologies, procedures, and best practices. The perfect resource for anyone pursuing an IT security career.

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This custom edition has been created to enhance your studies. Featuring Pearson content and resources from established authors, plus current case studies and articles, Pearson is devoted to helping your learning. Strengthen your academic skills and take your first step toward professional aspirations now!

For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text's teaching and learning resources include an Instructor's Manual...