The most famous designs of the twentieth century are not those in museums, but in the marketplace. the Coca-Cola bottle and the McDonalds logo are known all over the world, and designs like the modernistic Frankfurt Kitchen of 1926, or the 1954 streamlined and tail-finned Oldsmobile, or Blow, the inflatable chair ubiquitous in the late sixties, tell us more about our culture than a narrowly-defined canon of classics. Drawing on the most up-to-date scholarship (not only in design history but a...

The most accessible and practical guide to research methods written especially for politics and international relations students. Key features - Discusses step-by-step how to conduct research to support students through the entire research process - Broad coverage of both quantitative and qualitative methods makes it relevant to any research project - Discussion of key debates of theory, methodology, and the philosophy of social science to broaden students' knowledge of research methods - Inc...

'excellent' LSE Review of BooksChina is the world's most populous country and newest superpower, whose place on the international stage can only be understood through the lens of its modern history. The Oxford History of Modern China is essential reading for anyone who wants to understand this rising power in what promises to be the 'Chinese century'. Covering the period of dramatic shifts and surprising transformations which comprise China's modern history, the book spans from the founding o...

Oxford Practice Grammar knows that students need different types of explanation and practice at each stage of their study. Intermediate gives you more detail with extended practice. Great for the classroom or self-study and covers the grammar students need to know for the Oxford Test of English and B2 First exam.

Nursing is ideal for pre-work students, studying at pre-intermediate to intermediate level, who will need to use English in work situations. It is also suitable for qualified nurses thinking of working in English-speaking countries. Nursing develops the vocabulary, language, and skills that students will need when working in a medical environment.

These include talking about the body, describing signs of illness, and conveying instructions to patients and colleagues.

"The most consistent of all series in terms of language control, length, and quality of story." David R. Hill, Director of the Edinburgh Project on Extensive Reading.

Eye Movement Disorders, by Dr. Agnes Wong, fills a great void in the Ophthalmology and Neurology literature by presenting eye movement disorders in a full-colour, highly illustrative format. This text explains eye movement disorders in a concise yet comprehensive manner, which makes it an excellent reference book and an outstanding learning text for anyone trying to master the intricate relationship between eye movement disorders, and their underlyingneuroanatomy and pathophysiology.

Its easy...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.

The leading text in the field shows how researchers use scientific logic to study the underlying mechanisms and evolutionary bases of behavior, with emphasis on how evolutionary theory unifies the various sub disciplines within animal behavior. A comparative and integrative overview of how and why animals as diverse as insects and humans behave the way that they do, linking behaviors to the brain, genes, and hormones, as well as to the surrounding ecological and social environments.

Public administration ensures the development and delivery of the essential public services required for sustaining modern civilization. Covering areas from public safety and social welfare to transportation and education, the services provided through the public sector are inextricably part of our daily lives. However, mandatory budgetary cuts in recent years have caused public administrators to radically re-think how they govern in the modern age.

In this Very Short Introduction Stella Theo...