This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

A comprehensive and critical textbook, Schütze's European Union Law uses a distinctive three-part structure to examine the constitutional foundations, legal powers, and substantive law of the European Union. Written in a uniquely engaging style, and full of illuminating analyses, this book provides a thorough and modern guide to the study of the European law. Visual and pedagogical support is offered by the book's numerous diagrams and tables that clarify key concepts and processes, and a pr...

Leading you from the fundamental principles of inorganic chemistry right through to cutting-edge research at the frontiers of the subject, Inorganic Chemistry is the ideal course companion for the duration of your degree.

This is the only fully annotated and modernized edition to bring together Shakespeare's sonnets as well as all his poems (including those attributed to him after his death) in one volume. A full introduction discusses his development as a poet, and how the poems relate to the plays, and detailed notes explain the language and allusions. While accessibly written, the edition takes account of the most recent scholarship and criticism.

Hard Times is Dickens's shortest novel, and arguably his greatest triumph. A useful appendix of the author's working notes, together with an enlightening introduction and full explanatory notes, will ensure that this edition becomes the obvious choice for anyone studying the novel. Paul Schlike is Lecturer in English at the University of Aberdeen.

This short guide to modern error analysis is primarily intended to be used in undergraduate laboratories in the physical sciences. No prior knowledge of statistics is assumed. The necessary concepts are introduced where needed and illustrated graphically. The book emphasises the use of computers for error calculations and data fitting.

The second edition of this accessible text provides an integrated framework of the study of urban and regional economics. It offers a concise and up-to-date introduction to the main foundational models, principles, and theories of the subject, and uses a range of international examples to illustrate ideas.

Modern Urban and Regional Economics explains the spatial economic underpinnings of the behaviour of urban and regional economies in order to highlight the differences between the two types ...

The Logic Manual is the ideal introduction to logic for beginning philosophy students. It offers a concise but complete introductory course, giving a firm grounding in the logic that is needed to study contemporary philosophy. Exercises, examples, and sample examination papers are provided on an accompanying website.

The late 20th century saw a remarkable flourishing of philosophy in France. The work of French philosophers is wide ranging, historically informed, often reaching out beyond the boundaries of philosophy; they are public intellectuals, taken seriously as contributors to debates outside the academy. Gary Gutting tells the story of the development of a distinctively French philosophy in the last four decades of the 20th century.

His aim is to arrive at an account ofwhat it was to 'do philosophy'...