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62,95
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Business Driven Technology

2017 || Paperback || Paige Baltzan || McGraw-Hill

Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case st...

50,89
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SSCP Systems Security Certified Practitioner All-in-One Exam Guide / 3th edition

2018 || Paperback || Darril Gibson || McGraw-Hill

This fully updated study guide offers complete coverage of every topic on the latest version of the SSCP examThis thoroughly revised guide offers complete coverage of all the material on the Systems Security Certified Practitioner (SSCP) exam. Written by a leading IT security certification and training expert, this authoritative resource addresses all seven SSCP domains as developed by the International Information Systems Security Certification Consortium (ISC)2 (R), including updated exam o...

78,95
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Katzung's Basic and Clinical Pharmacology / 16th edition

2023 || Paperback || Todd W. Vanderah || McGraw-Hill

The most comprehensive and authoritative pharmacology text—updated with new content and USMLE-style questionsPresented in full-color and packed with hundreds of illustrations, Katzung's Basic and Clinical Pharmacology is the wide-ranging, engaging guide students have counted on for decades. To be as clinically relevant as possible, the book includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring of their effects, along with case studie...

60,95
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Corporate Finance / 4th edition

2020 || Paperback || David Hillier e.a. || McGraw-Hill

The fourth edition of Corporate Finance takes an applied approach to cover all the latest research and topic areas important to students taking Finance courses. The new edition provides an international perspective on all areas of corporate finance and has been updated to include discussion on current trends such as the rise of populism and trade barriers on international finance, the advent of Financial Technology, and key regulatory changes impacting the sector.

Understanding and Application

.Clear, user-friendly sty...

18,99
Levertijd: 3 werkdagen
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Positioning: The Battle for Your Mind

The battle for your mind. How to be seen and heard in the overcrowded marketplace

2001 || Paperback || Al Ries e.a. || McGraw-Hill

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

25,95
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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

2008 || Paperback || Peter Montoya e.a. || McGraw-Hill

The international bestseller--now updatedfor an even bigger, brand-savvy market

48,45
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ISE International Business

Competing In The Global Marketplace

2020 || Paperback || HILL || McGraw-Hill

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Co...

54,95
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ISE Principles of Electronic Communication Systems / 5th Edition

2022 || Paperback || Louis Frenzel || McGraw-Hill

Principles of Electronic Communication Systems provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only basic algebra and trigonometry, this new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice.

This title is available in Connect with SmartBook,...

67,25
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Contemporary Management ISE / 12th edition

2022 || Paperback || Gareth Jones e.a. || McGraw-Hill

Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how managers of companies, large and small, address the challenges and opportunities they face and how they can effectively meet them. A hallmark strength of the product is how the authors infuse real managers who seize opportunities, overcome challenges, and effectively manage and lead their organiz...

78,95
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Vander's Human Physiology ISE / 1st edition

2022 || Paperback || Eric Widmaier e.a. || McGraw-Hill

The thoroughly revised edition of Vander's Human Physiology is an integrated package of textual and digital material that delivers basic and clinical content, real-life applications, and educational technologies. All these pieces come together to facilitate learning and enthusiasm for understanding the mechanisms of body function. Key focus areas include homeostasis, exercise, and human health. These and other areas of interest are elaborated upon, beginning with Chapter 1, where the key "Gen...